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Get more potential clients: create and set up a lead magnet

Get more potential clients: create and set up a lead magnet

Would you like to find more clients? Not just any old people, but potential leads who are a perfect fit for your business? The kind of clients you'd love to work with and who will pay your prices?

Setting up a lead magnet to add potential clients to your email list is a great way to introduce people to you, what you do and the value you can bring them. Even a small email list can convert into paying clients.

This course shows you everything you need to know to decide on the content of your lead magnet, use Canva to design it, create a landing page in Convertkit and set up your email list. The videos go step-by-step through the technology, so even if you're not techie, you'll be able to set everything up by yourself.

What are you waiting for? Start finding new leads now!

13 Modules

What's a lead magnet and why do I need one?

1 What's a lead magnet and why do I need one?

Decide on your lead magnet

The most important thing you need to do is decide what lead magnet your potential clients will find irresistible!

1 Decide on your lead magnet

Set up your brand in Canva

One of the great things about Canva is you can use it to help you decide on your brand colours and set up a brand kit. This lesson will show you how to do it.

1 Set up your brand in Canva

Create your lead magnet in Canva using a template

Canva is great because you can easily edit a template if you're not sure of your design skills, even if you only have the free version. This lesson will show you how and give you some tips.

1 Create your lead magnet in Canva using a template

Create your lead magnet from scratch in Canva

Once you know how to create a great lead magnet using a template, you can move onto designing your own from scratch. In this video, I show you how to make tables, use rectangles as text boxes, put your photo into a computer picture and lots more!

I also show you the Canva design school, where you can learn about design concepts as well as Canva techniques.

1 Create your lead magnet from scratch in Canva

Set up your Convertkit

Learn how to set up your convertkit account with the right email address and GDPR settings.

1 Set up your Convertkit

Start your email list in Convertkit

You'll want to set up your email list in Convertkit, especially if you already have some emails. Here you'll learn what you need to do.

1 Start your email list in Convertkit

Send an email broadcast in Convertkit

Learn how to send an email to some or all of your subscribers, how to schedule your email to be sent later and how to add files, videos or other into your emails.

1 Send an email in Convertkit

Create a landing page for your lead magnet

Learn how to make a page that you can share with potential clients so that they can download your lead magnet and get onto your mailing list.

1 Create and set up your lead magnet

Create a website form for your lead magnet

You might want to create a form or a pop-up for your website, where people can get your lead magnet. This lesson will show you how to do it.

1 Create a website form or pop-up for your lead magnet

How to make a preview image of your lead magnet

1 How to make a preview image of your lead magnet

How to promote your lead magnet

1 How to promote your lead magnet

Other types of lead magnet

1 Other types of lead magnet

Modules for this course 13

What's a lead magnet and why do I need one?

Decide on your lead magnet

The most important thing you need to do is decide what lead magnet your potential clients will find irresistible!

Set up your brand in Canva

One of the great things about Canva is you can use it to help you decide on your brand colours and set up a brand kit. This lesson will show you how to do it.

Create your lead magnet in Canva using a template

Canva is great because you can easily edit a template if you're not sure of your design skills, even if you only have the free version. This lesson will show you how and give you some tips.

Create your lead magnet from scratch in Canva

Once you know how to create a great lead magnet using a template, you can move onto designing your own from scratch. In this video, I show you how to make tables, use rectangles as text boxes, put your photo into a computer picture and lots more!

I also show you the Canva design school, where you

Set up your Convertkit

Learn how to set up your convertkit account with the right email address and GDPR settings.

Start your email list in Convertkit

You'll want to set up your email list in Convertkit, especially if you already have some emails. Here you'll learn what you need to do.

Send an email broadcast in Convertkit

Learn how to send an email to some or all of your subscribers, how to schedule your email to be sent later and how to add files, videos or other into your emails.

Create a landing page for your lead magnet

Learn how to make a page that you can share with potential clients so that they can download your lead magnet and get onto your mailing list.

Create a website form for your lead magnet

You might want to create a form or a pop-up for your website, where people can get your lead magnet. This lesson will show you how to do it.

How to make a preview image of your lead magnet

How to promote your lead magnet

Other types of lead magnet

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Create your lead magnet
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